Saturday, January 4, 2020

Differences Between Quantitative And Qualitative Research

To begin with, sociology is the systematic study of groups and group interactions, society and social interactions from small and personal groups to very large groups(cite). Sociology is considered a science being that it is the study of not only the behavior of different groups within these societies but also, the social movements that happen within these societies and analysis of large social factors which help with having a better understanding of the people who live within these societies. There are many differences between both Quantitative and Qualitative research. First starting with what quantitative research is data that uses statistical methods such as surveys dealing with large numbers of participants within a study is collected†¦show more content†¦There are different needs for each method and usually the scientist tends to go with the best one that will help find the most data for their study. Research ethics are the formal guidelines that researchers must follo w when conducting not only sociological research but usually any research in general that consist of principles and ethical stands to be used in the discipline. The reason these ethics exist is because researchers who conduct the studies must make sure they are ensuring the safety and accounting for any risk that the study they are conducting do not influence or harm any of the participants who are in the study and if there is a possibility for harm they are accountable and offer help with offering outside services like therapy and or counseling. Some ethical concerns of the Stanford Prison experiment that were major is that there was lack of fully informed consent by the participants of the experiment, there were no protection of the psychological harm, when the students who were playing inmates were humiliated and distress. The researchers did not account for the students falling into the roles of prisoner and officers guard so good. Some long term negative effects that could hav e transpired from this experiment is emotional distress or post-traumatic stress disorder due to the experiment realness. As this showed when one of the participants ended up leaving when only participating in theShow MoreRelatedDifferences Between Qualitative And Quantitative Research Essay1510 Words   |  7 PagesQualitative research, still called in-depth study or study of motivation. The studies on expectations, motivations, images and other value judgments of the consumers while giving results which we cannot quantify. According to Choy this type approach is highly self-aware acknowledgment of social self, or of a research’s position in society (Choy, 2014:99). A quantitative research is a market study which the results can be quantified and the representativeness can be exactly measured. 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